Deliverable 04 – Marketing and Promotion Strategy

CompetencyIntegrate the concepts of healthcare marketing and promotion into the strategic planning process.Student Success CriteriaView the grading rubric for this deliverable by selecting the “This item is graded with a rubric” link, which is located in the Details & Information pane.ScenarioThe Chief Executive Officer of Healthy Dynamics and your internal team had the opportunity to review the memo, the workflow analysis, objectives, vision, and mission statements. The project manager is onboard and received the strategy map/data table that identified the key stakeholders’ roles and responsibilities. The CEO has scheduled another meeting next week to review all components of the strategic planning model so far with you and the project manager. The CEO has asked you, the strategic planning manager, to develop a high-level marketing plan that will also include forms of communication you will use to promote the new services.InstructionsCreate a marketing and promotion Strategy Diagram/Chart that includes:The identified services (focus area)Research and list key competitorsResearch and select target markets (Who will you promote your idea to?)Draft a promotional message (clear, brief, informative, and persuasive) that conveys information about the services/product the company will provideIdentify modes of communication (How will you present the new idea/service to your target audience?)Create the projected marketing and promotion budgetYour assignment should include a title page, a reference page, and a minimum of two internet sources and one scholarly source, which must be retrieved from the Rasmussen Library

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