Final Project: Comprehensive Health Care Organization Communication and Marketing Plan Completion

In the role of a health care manager, for the final project you will develop and write a comprehensive marketing and communication plan for your fictitious health care organization. The final project will be divided into four parts:Health Care Organization Profile (Due Module 2)Communication PlanMarketing PlanCommunity Collaboration PlanFor Part 2 of the final project, you are to develop communication strategies and write a communication plan for your health care organization.Part 2, the Communication Plan should include the following components:Types of internal and external communication networksStakeholder analysisMedia methodsTag lines, logos, photos, etc.Letterhead, newsletters, etc.For Part 3 of the final project, you are to conduct a market analysis for your health care organization and develop a marketing plan. The market analysis should address the following:External environmental analysisInternal environmental analysisStrategic choice and strategic goalsSWOT analysisHow will marketing initiatives involve cross-functional team members?How and when will marketing strategies be evaluated?For Part 4 of the final project, you are to develop a community outreach plan for your health care organization. The community outreach plan should answer the following questions:What methods will be used to engage the attention of and involve community members in the accomplishment of your organization’s goals?How will community diversity issues be addressed?This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.

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